Should you put your prices on your website?
Yes, if you want AI answers to do the selling for you. When we asked ChatGPT to recommend a wedding photographer in Leeds, every price it quoted sat on a page it could read, and the businesses that hide their prices got the buyer sent away to ask.
For Yorkshire micro weddings with 30 guests & under, I offer a competitive hourly rate: £400 base + £100 each hour, with a minimum 3 hours, maximum 6. E.g. 3 hours would be £700.
barnabyaldrick.com/pricingYes. A price on a crawlable page becomes part of what ChatGPT tells your buyer about you, and a hidden price becomes a job you have handed the buyer instead. We asked ChatGPT to recommend a wedding photographer in Leeds five times on 3 September 2026, and both halves of that showed up in the answers.
What does ChatGPT do with a price it can find?
It repeats it, with the working out. Twenty-four photographers were named across the five answers. Five of them had an actual price attached, and for four of those five the price came from the photographer's own pricing page, cited in the answer.
We opened all four pages and checked every figure. Barnaby Aldrick's page carries the sentence in the panel above; the answer that named him said "transparent pricing: full day £1,850; micro‑weddings from ~£700 (e.g., 3 hours) with clear inclusions". His page says £1850 for the full day and works the micro price out to £700 for three hours, so both numbers are his. Hamish Irvine's page says £2950 for the full day and prices smaller weddings at "a £300 base fee plus £150 per hour"; ChatGPT reported £2,950 and "£300 base + £150/hr (3–6 hr)". Rebecca Strydom's page lists £600, £950 and £1,850, which is exactly the ladder the answer gave.
John Hope's page went furthest. It says "Pre-wedding shoot mileage within a 30 mile radius of Leeds LS8 is included." The answer said "pre‑wedding shoot mileage within 30 miles of LS8 included". A postcode district, lifted off the page and handed to a stranger as a reason to book.
The same thing happens to whatever else the page states plainly. Hamish Irvine's page promises "between 50-100 photographs within 48 hours of your wedding" and "Unlimited High Resolution images (usually around 1000), within 8 weeks of the wedding". ChatGPT compressed that to "50–100 previews within 48 hours, and ~1,000 edited images in 8 weeks" and put it in front of the buyer as part of the recommendation.
What happens when the price is not there?
The engine writes the shrug for you.
Pricing is shared via her price guide on request.
That is what one answer said about Toast of Leeds, a business named in three of the five answers, as many as any photographer in the run managed. Two other answers said the same thing in different words: "request pricing via the online brochure/links" and "ask for her price guide if you like her style". Three appearances, no number.
Mine & Thine was named three times too, and its homepage was the single most cited page in the whole run, in three of the five answers. The answer that described it still ended with "Enquire for pricing." A buyer holding two names, one with a price ladder and one with a form to fill in, is not really holding two names.
There is a worse outcome than no price, and one photographer in the run got it. Andy Withey was the fifth priced name, and his was the one price that did not come from his own site. ChatGPT said "Bridebook lists packages from £1,295 (half‑day, ~8 hrs) and £1,495 (full day, ~12 hrs)" and cited bridebook.com. His pricing is now whatever a directory last recorded, quoted to a buyer as his. Leave the number off your own page and it still gets quoted, just not by you.
What to put on your pricing page today
- State a real number. A price, a "from" price or an honest range, in text, on a page anyone can fetch. "Prices on request" is the one answer that guarantees the engine has nothing to quote.
- Answer the money question in the first two sentences. Open with what it costs and what that buys, then tell the story about your style underneath. Engines lift passages that resolve the question without scrolling.
- Write the inclusions as plain sentences. Hours of coverage, what arrives and when, what costs extra. Everything you are proud of has to exist as words, because that is the part a model can read and repeat.
- Fix the number on the directories that matter in your trade. They get quoted whether you maintain them or not, so the listing should agree with your own page rather than compete with it.
Five answers about one city on one day, and every price in them came off a page somebody had published. See what the engines say about yours.